DiscoverThe Performance CodeRobert-Jan Broer: From Car Sale to Fratello Watches Empire (Is Rolex Overhyped?) | #6 – The Performance Code
Robert-Jan Broer: From Car Sale to Fratello Watches Empire (Is Rolex Overhyped?) | #6 – The Performance Code

Robert-Jan Broer: From Car Sale to Fratello Watches Empire (Is Rolex Overhyped?) | #6 – The Performance Code

Update: 2025-06-13
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What drives someone to sell their car as a student just to buy a watch?

And how does that decision lead to building one of the world's largest watch media empires? In this episode, I sit down with Robert-Jan Broer, founder of Fratello Watches - a platform that reaches 2.5 million viewers monthly and has collaborated with Omega to create limited edition timepieces that sold out in hours.

Episode Highlights:- The car-to-Speedmaster story that started everything- Building a 7-figure media company from pure passion- What your watch choice reveals about your mindset and status- Why successful executives choose mechanical over smart watches- Robert-Jan's honest take: Are Rolexes actually overhyped?- How Swiss watchmaking principles applied to building his business- The transition from passionate blogger to media empire CEO

Whether you're curious about luxury watches, building a media business, or what your timepiece says about you, this conversation delivers insights from someone who's turned watch obsession into industry influence. From selling his car as a broke student to collaborating with billion-dollar brands, Robert-Jan's journey proves that passion, properly channeled, can build empires.

📌 Connect With Robert-Jan:

Website: FratelloWatches.com

Instagram: https://www.instagram.com/rjbroer/

https://www.instagram.com/fratellowatches/


📌 Want the full system that helped 100+ high-performers get in the best shape of their life — without sacrificing business, family, or freedom?

👉 Check here: https://thefithighperformer.com/freetraining

Connect With Robin:


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    Robert-Jan Broer: From Car Sale to Fratello Watches Empire (Is Rolex Overhyped?) | #6 – The Performance Code

    Robert-Jan Broer: From Car Sale to Fratello Watches Empire (Is Rolex Overhyped?) | #6 – The Performance Code

    Robin Keller